CALL FOR PAPERS
Sixth Workshop on Ad Auctions
June 8, 2010
Cambridge, Massachusetts, USA
http://sites.google.com/site/adauctions2010/
In conjunction with the
Eleventh ACM Conference on Electronic Commerce (EC'10)
We solicit submissions for the Sixth Workshop on Ad Auctions, to be
held June 8, 2010 at Harvard University in conjunction with the ACM
Conference on Electronic Commerce. The workshop will bring together
researchers and practitioners from academia and industry to discuss
the latest developments in online advertisement auctions and
exchanges.
In the past decade, we've seen a rapid trend toward automation in
advertising, not only in how ads are delivered and measured, but also
in how ads are sold. Web search advertising has led the way, selling
space on search results pages for particular queries in continuous,
dynamic "next price" auctions worth billions of dollars annually.
Now auctions and exchanges for all types of online advertising --
including banner and video ads -- are commonplace, run by startups and
Internet giants alike. An ecosystem of third party agencies has grown
to help marketers manage their increasingly complex campaigns.
The rapid emergence of new modes for selling and delivering ads is
fertile ground for research from both economic and computational
perspectives. What auction or exchange mechanisms increase advertiser
value or publisher revenue? What constraints on supply and budget make
sense? How should advertisers and publishers bid? How can both
publishers and advertisers incorporate learning and optimization,
including balancing exploration and exploitation? How do practical
constraints like real-time delivery impact design? How is automation
changing the advertising industry? How will ad auctions and exchanges
evolve in the next decade? How should they evolve?
Papers from a rich set of empirical, experimental, and theoretical
perspectives are invited. Topics of interest for the workshop include
but are not limited to:
* Web search advertising (sponsored search)
* Banner advertising
* Ad networks, ad exchanges
* Comparison shopping
* Mechanism and market design for advertising
* Ad targeting and personalization
* Learning, optimization, and explore/exploit tradeoffs in ad placement
* Marketing and advertisement over social networks
* Ranking and placement of ads
* Computational and cognitive constraints
* Game-theoretic analysis of mechanisms, behaviors, and dynamics
* Matching algorithms: exact and inexact match
* Equilibrium characterizations
* Laboratory experiments and simulations
* Advertiser signaling, collusion
* Pay for impression, click, and conversion; conversion tracking
* Campaign optimization; bidding agents; search engine marketing (SEM)
* Local (geographic) advertising
* Contextual advertising (e.g., Google AdSense)
* User satisfaction/defection
* User incentives and rewards
* Affiliate model
* Incentive analysis
* Click fraud detection and prevention
* Price time series analysis
* Multiattribute and expressive auctions
* Bidding languages for advertising
We solicit contributions of two types: (1) research contributions, and
(2) position statements. Research contributions should report new
(unpublished) research results or ongoing research. The workshop
proceedings can be considered non-archival, meaning contributors are
free to publish their results later in archival journals or
conferences. Research contributions can be up to ten pages long, in
double-column ACM SIG proceedings format. Position statements are
short descriptions of the authors' view of how ad auction research or
practice will or should evolve. Position statements should be no more
than five pages long. Panel discussion proposals and invited speaker
suggestions are also welcome.
The workshop will include a significant portion of invited
presentations along with presentations on accepted research
contributions. There will be time for both organized and open
discussion. Registration will be open to all EC'10 attendees.
The first five workshops on advertising auctions successfully
attracted a wide audience from academia and industry working on
various aspects of web search advertising. Following the footsteps of
the previous workshops, the Sixth Workshop on Ad Auctions strives to
be a venue that helps address challenges in the broader field of
online advertising, by providing opportunities for researchers and
practitioners to interact with each other, stake out positions, and
present their latest research findings.
Submission Instructions
Research contributions should report new (unpublished) research
results or ongoing research. The workshop's proceedings can be
considered non-archival, meaning contributors are free to publish
their results later in archival journals or conferences. Research
contributions can be up to ten pages long, in double-column ACM SIG
proceedings format:
http://www.acm.org/sigs/publications/proceedings-templates
Positions papers and panel discussion proposals are also welcome.
Papers should be submitted electronically using the conference
management system (
http://www.easychair.org/conferences/?conf=adauctions2010 ) no later
than midnight Hawaii time, April 14, 2010. Authors should also email
the organizing committee ( adauctions2010@googlegroups.com ) to
indicate that they have submitted a paper to the system.
At least one author of each accepted paper will be expected to attend
and present their findings at the workshop.
Important Dates
* April 14, 2010: Submissions due midnight Hawaii time
a. Submit to
http://www.easychair.org/conferences/?conf=adauctions2010
b. Notify adauctions2010@googlegroups.com
* May 5, 2010: Notification of accepted papers
* May 19, 2010: Camera-ready copy due
Organizing Committee
Moshe Babaioff, Microsoft Research
Benjamin Edelman, HBS
Jon Feldman, Google
Sébastien Lahaie, Yahoo! Research
Kamesh Munagala, Duke
Contact and Further Information
Email the organizing committee: adauctions2010@googlegroups.com
Sixth Workshop on Ad Auctions
June 8, 2010
Cambridge, Massachusetts, USA
http://sites.google.com/site/adauctions2010/
In conjunction with the
Eleventh ACM Conference on Electronic Commerce (EC'10)
We solicit submissions for the Sixth Workshop on Ad Auctions, to be
held June 8, 2010 at Harvard University in conjunction with the ACM
Conference on Electronic Commerce. The workshop will bring together
researchers and practitioners from academia and industry to discuss
the latest developments in online advertisement auctions and
exchanges.
In the past decade, we've seen a rapid trend toward automation in
advertising, not only in how ads are delivered and measured, but also
in how ads are sold. Web search advertising has led the way, selling
space on search results pages for particular queries in continuous,
dynamic "next price" auctions worth billions of dollars annually.
Now auctions and exchanges for all types of online advertising --
including banner and video ads -- are commonplace, run by startups and
Internet giants alike. An ecosystem of third party agencies has grown
to help marketers manage their increasingly complex campaigns.
The rapid emergence of new modes for selling and delivering ads is
fertile ground for research from both economic and computational
perspectives. What auction or exchange mechanisms increase advertiser
value or publisher revenue? What constraints on supply and budget make
sense? How should advertisers and publishers bid? How can both
publishers and advertisers incorporate learning and optimization,
including balancing exploration and exploitation? How do practical
constraints like real-time delivery impact design? How is automation
changing the advertising industry? How will ad auctions and exchanges
evolve in the next decade? How should they evolve?
Papers from a rich set of empirical, experimental, and theoretical
perspectives are invited. Topics of interest for the workshop include
but are not limited to:
* Web search advertising (sponsored search)
* Banner advertising
* Ad networks, ad exchanges
* Comparison shopping
* Mechanism and market design for advertising
* Ad targeting and personalization
* Learning, optimization, and explore/exploit tradeoffs in ad placement
* Marketing and advertisement over social networks
* Ranking and placement of ads
* Computational and cognitive constraints
* Game-theoretic analysis of mechanisms, behaviors, and dynamics
* Matching algorithms: exact and inexact match
* Equilibrium characterizations
* Laboratory experiments and simulations
* Advertiser signaling, collusion
* Pay for impression, click, and conversion; conversion tracking
* Campaign optimization; bidding agents; search engine marketing (SEM)
* Local (geographic) advertising
* Contextual advertising (e.g., Google AdSense)
* User satisfaction/defection
* User incentives and rewards
* Affiliate model
* Incentive analysis
* Click fraud detection and prevention
* Price time series analysis
* Multiattribute and expressive auctions
* Bidding languages for advertising
We solicit contributions of two types: (1) research contributions, and
(2) position statements. Research contributions should report new
(unpublished) research results or ongoing research. The workshop
proceedings can be considered non-archival, meaning contributors are
free to publish their results later in archival journals or
conferences. Research contributions can be up to ten pages long, in
double-column ACM SIG proceedings format. Position statements are
short descriptions of the authors' view of how ad auction research or
practice will or should evolve. Position statements should be no more
than five pages long. Panel discussion proposals and invited speaker
suggestions are also welcome.
The workshop will include a significant portion of invited
presentations along with presentations on accepted research
contributions. There will be time for both organized and open
discussion. Registration will be open to all EC'10 attendees.
The first five workshops on advertising auctions successfully
attracted a wide audience from academia and industry working on
various aspects of web search advertising. Following the footsteps of
the previous workshops, the Sixth Workshop on Ad Auctions strives to
be a venue that helps address challenges in the broader field of
online advertising, by providing opportunities for researchers and
practitioners to interact with each other, stake out positions, and
present their latest research findings.
Submission Instructions
Research contributions should report new (unpublished) research
results or ongoing research. The workshop's proceedings can be
considered non-archival, meaning contributors are free to publish
their results later in archival journals or conferences. Research
contributions can be up to ten pages long, in double-column ACM SIG
proceedings format:
http://www.acm.org/sigs/publications/proceedings-templates
Positions papers and panel discussion proposals are also welcome.
Papers should be submitted electronically using the conference
management system (
http://www.easychair.org/conferences/?conf=adauctions2010 ) no later
than midnight Hawaii time, April 14, 2010. Authors should also email
the organizing committee ( adauctions2010@googlegroups.com ) to
indicate that they have submitted a paper to the system.
At least one author of each accepted paper will be expected to attend
and present their findings at the workshop.
Important Dates
* April 14, 2010: Submissions due midnight Hawaii time
a. Submit to
http://www.easychair.org/conferences/?conf=adauctions2010
b. Notify adauctions2010@googlegroups.com
* May 5, 2010: Notification of accepted papers
* May 19, 2010: Camera-ready copy due
Organizing Committee
Moshe Babaioff, Microsoft Research
Benjamin Edelman, HBS
Jon Feldman, Google
Sébastien Lahaie, Yahoo! Research
Kamesh Munagala, Duke
Contact and Further Information
Email the organizing committee: adauctions2010@googlegroups.com
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