Monday, November 26, 2012

[DMANET] 5 days left | book chapter abstracts | Media Convergent Divergence | Springer-Verlag


Convergent Divergence? - Cross-Disciplinary Viewpoint on Media Convergence
Springer-Verlag, Germany

Artur Lugmayr, Cinzia Dal Zotto, and Gregory Ferrell Lowe Lowe (Eds.)



Upcoming Deadline: 1st December 2012 - intention to prepare a manuscript
Book Website:
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Media Convergence happens on many levels and each of them implicates specific challenges and
priorities. Within the scope of this book, we focus on end-to-end convergence on various levels:
managerial, information systems, and end-consumers level. The book will especially shed light
into the complexity of the topic and act as a reference book and educational resource in this
field. The implementations of convergence strategies can only succeed when they take into
account the expectations and aspirations of every actor with a stake in the enterprise, including
content producers. Managers unanimously agree on the importance of human resources management
within the implementation process. This consideration implies that convergence is more than an
economic opportunity and needs to be understood as well as a focus of editorial strategy.
Convergence is often discussed at a rhetorical and political level. But how does convergence
actually happen, and does convergence lead to divergence? Media industry understands convergence
in ways that differ from the perceptions of consumers, who are clearly diverging in the ways they
consume media. Media managers are faced with the need to satisfy users? expectations and also
undertake convergence as an industrial strategy to achieve economies of scope & scale. Another
challenge lies in the development of information systems in media industries that support
convergence. Do these also lead to divergence? Does blurring the boundaries between the various
distribution platforms let media diverge from the consumer?s point of view? This book will
encourage an active discussion around this theme, taking multiple viewpoints into account: a
content creator perspective (journalistic or artistic), an information system perspective, the
consumer?s expectations, management and technological challenges, as well as market dynamics.
In conclusion, can all the challenges of convergence be solved, or does convergence lead to
further divergence.

Topics of Interest

Convergence Issues in the Media Industry and Media Organizations
o Media policy and regulatory challenges
o Cross-platform, cross-country, and converging media policies
o Convergence versus media market competition and concentration
o Media products demand and offer, consumers versus producers: diverging convergence?
o Convergence and managerial challenges in the media industries (TV, radio, news, publishing, music, online)
o Converging newsrooms, organizational and human resource development
o Convergence management and leadership
o Business models and strategies for converging media products and services
o Impact of social media on convergence processes
o Branding media in converging environments
o Marketing and advertising in converging environments
o Intellectual property rights and royalty management in convergence processes
o Quality and ethics in converging environments
o Management, leadership of projects and media organizations for convergence

Technological Convergence ? Media Business Information Management & Information Systems
o Media business information management for convergence
o Media information system design enabling convergence
o Business intelligence in converging media environments
o Knowledge management systems in converging environments
o Workflow management, operational efficiency and new capturing technologies producing converging services
o Operational efficiency and cost reduction of converging technologies
o Cross-media offering, distribution channels and convergence
o Home platforms, mobility, multi-play and network convergence
o Systems for management reporting, analysis, and decision support in converging environments
o Standards to enable technical convergence
o Data warehousing in converging environments
o Integration of analogue and digital media productions
o Mobile convergence
o E2E systems and solutions in converging media environments
o Production processes for convergence
o Asset management and metadata enabling convergence
o E2E systems, infrastructures and solutions
o Collaborative media productions and convergence
o Integration of analogue and digital media production and distribution

Convergence Issues from a Consumer, HCI, Experience Perspective
o Quality of Experience (QoE)
o Customer service/relation management (CRM) and analytics
o Audience and consumer research within convergence processes
o Convergence versus personalized and individualized media products offerings
o Convergence and consumer loyalty aspects, consumer targeting, niche audiences, and new revenue streams
o Changing aesthetics of media in times of convergence
o Human centred and user friendly computing and interaction
o New technologies for consumer studies and research
o User experience, user innovation and convergence
o User experience, user innovation and convergence
o Social impact
o Security and privacy in a converging environment
o Human computer interaction and experience design enabling convergence
o Understanding the audience, audience trends, and audience statistics in converging eco-systems
o and experience Tools, systems, theories, and techniques to understand, create and design interactivity

Convergence in Practice: Applications, Services, and Eco-Systems
o Converging service economy
o Convergence and sustainability
o Convergence project management
o Business information systems
o Convergence media industry projects (TV, movie, online, and print)
o Successful and unsuccessful case studies on media convergence
o End-to-end digital content
o Live events
o Etc.

We strongly welcome other topic suggestions dealing with convergence on a managerial,
information system, and consumer level beyond the topics suggested above.

Schedule & Deadlines
* 1st December 2012
Notification for intending to contribute with a book chapter to help us in the
review process planning of the book (author team, preliminary title, and very brief abstract of
max. 250 words)
* 31st January 2013
1st manuscript version (also authors who did not notify us to intend to contribute are invited
to submit)
* 1st March 2013
Review comments for 1st manuscript version and notification of acceptance
* 31st May 2013 2nd manuscript version that should include several review comments and final notification of
* 1st July 2013 Final manuscript
Manuscript Preparation
* please follow the manuscript formatting guidelines below, and only submit the original version
(in Microsoft word) with the submission system
* each final manuscript should be 15-20 pages long (depending on the number of submissions longer
manuscripts will also be accepted)
* Please prepare your manuscript according the following guidelines:
* Manuscript submission website:

Stay Informed
Questions: (please cc to:



Prof. Dr. Artur Lugmayr
Tel.: +358 (0)40 849 0773 or +358 (0)40 821 0558, Fax.: +358 3 3115 4680,,,,,

Tampere University of Technology
Department of Business Information Management and Logistics
P.O. Box 541, Korkeakoulunkatu 8
FIN 33101 Tampere
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